"A goal is a dream that has an ending." – Duke Ellington




Assistant Coaches/Director of Basketball Operations Symposium Agenda
April 27 – 29, 2012

Friday, April 27, 2012

1:30pm – 4:30 pm                On Court Skills Development Clinic

6:30 pm – 7:30 pm              Welcome & Legend’s Keynote Address

7:30 pm – 8:30 pm              Networking Reception

Saturday, April 28, 2012

8:00 am – 9:20 am              Legend’s Breakfast

9:30 am – Noon                   Professional Development Concurrent Sessions

Noon – 1:30 pm                   Lunch on your own

1:30 pm – 5:30 pm              Concurrent Sessions

5:30 pm – 6:30 pm              Round Table Discussion

Sunday, April 29, 2012

7:30 am – 8:20 am              Christian Fellowship

8:30 am – Noon                   Professional Development Sessions

12:00 pm – 12:30 pm          Closing

A STEP UP 2012 will be held in……….



College coaches to take ‘A Step Up’ in the Lone Star state, April 27-29

CHARLOTTE, N.C. (July 25, 2011) – Felicia Hall Allen & Associates announced today that the city of Dallas (Texas) has been selected as the site for the 2012 Assistant Basketball Coaches Symposium, A Step Up (Athletic Symposium to Elevate & Uplift Professionals).The Symposium, to be conducted April 27 – April 29, is expected to bring together hundreds of assistant basketball coaches, as well as current and former head coaches and athletic administrators from all divisions of basketball around the country.

“Dallas has a great reputation for its southern hospitality,” said Felicia Hall Allen, CEO of Felicia Hall Allen & Associates. In recent years the city of Dallas has played host to some of our biggest championship level collegiate and professional sporting events. With that in mind, we believe that Dallas will be a great fit for all coaches pursuing championship level success on the sidelines and wanting to take A Step Up in their careers”.

“Each year the committee chooses a new and exciting city to host the symposium in an effort to create an opportunity for coaches across the nation to gain professional development, elevate their performance and expand their knowledge of the game,” said Johnny Allen, the symposium’s director.  The first symposium was held in Atlanta, Georgia in 2010. Last year the three-day event moved to Chicago, where over 200 coaches and directors of basketball operations convened in the windy-city for an uplifting, thought-provoking weekend.

Monica Paul, director of sports marketing of the Dallas Convention & Visitors Bureau, said that the A Step Up symposium is a natural fit for Dallas – one of America’s best sports cities. “In addition to the 2009 NBA All-Star weekend and Super Bowl XLV, the city also recently hosted a successful NCAA Division I Women’s Regional, and we’re preparing to bid on future Big 12 women’s basketball conference tournaments and a future NCAA women’s Final Four.

“Coaches who attend A Step Up will enjoy Dallas’ rich sports history as well as some of the nation’s finest entertainment, arts, dining and shopping.”

Allen, a former NIKE Manager for women’s basketball and Team Executive in the WNBA, created the A Step Up in collaboration with her husband Johnny as a career building and professional development opportunity for women’s basketball coaches. Their mission was simple: to help assistant coaches gain knowledge, discover coaching insights and develop strategies, techniques and tactics to help them reach their full coaching potential.

For more information on A Step Up, log on to www.feliciahallallen.com

Contact: Felicia Hall Allen at fh@feliciahallallen.com  

(704) 968-1987



2011 A STEP UP: CHICAGO, a set on Flickr.

A recap of a GREAT weekend!

Assistant Coaches Professional Development Symposium takes A STEP UP in Chicago

What They’re Saying about A STEP UP – Chicago 2011

What was the best feature of the Symposium?

· Presenters, Personal Interaction, Giving the “Free Agents” and opportunity to sell themselves, Food, Energy and Positivity!

· The Speakers!

· Crisis Management Topic. This was a topic that’s not usually discussed at coaching clinics.

· On the Head Coaches Panel I heard this phrase that has had an incredible impact on me . . . ” LOYALTY above all except HONOR.”

· The intimate feeling of the symposium. It was big enough to have multiple networking opportunities but small enough to really feel vital in each session.

· Having 1st hand knowledge from current NCAA Champions, the discussions at roundtables with other assts opinions, experiences and suggestions.

· The openness of the Symposium as a forum was remarkable. It was easy to meet people at the event and learn from their experiences, both speakers and participants.

· The ability to network with others in the same position.

· Not only the speakers, but the quality of the interaction with colleagues was the highlight. The topics were great, but the conversations around the topics were OUTSTANDING!

· I think one of the best features was the fellowshipping on Sunday. To take time out to be thank God for all that we are and have. And second, the networking and posting of jobs needed and jobs available.

· I would recommend this event to EVERY Assistant Coach/DOBO in the country.

· The Hotel was a nice and I loved that made me feel classy when I was staying there.

· The Directors of Ops. had their own sessions!!

Some takes away from various Symposium Sessions:

· Developing game changers is more about psychology than anything else

· Demonstrate more patience in developing confidence

· Players are different and learn different

· Nurture the players individually

· Tips about leaders/motivation

· Head coach should give vision and team goals. Position coach should offer small goals for players.

· Different ways to set up official visits; question and answers

· Getting people on campus does not mean the job is done

· How to make the best of our your “Selling points” on your campus

· Make unofficial visits official! Practice what you preach

· More ways to make visits more smooth

· When changing the culture, prepare the kids that are returning

· Value of scripting my head coach more

· The 12 Keys to having a successful program

· I need to invest in myself, but my 1st priority needs to be helping my head coach succeed

· It gave me a better understanding of how to learn about myself, assist my head coach, and benefit my program and maximize my potential of coaching

· Pay attention to the details

· Character in this game and profession is important

· Don’t forget the brand. Don’t let anyone tell you . . . you can’t

· You are useful but not necessary, and be willing to reinvent in myself

· The importance of developing your anchors and who you are and sticking by your standards and not letting results affect decision making

· That you never stay the same you get better or you get worse.

· Enjoy the Journey! Never stop learning. Make sure the journey is worth it.

· “ Find new ways to say the same thing”

· You can get fired and still make it.

· Be a problem solver.

· Getting the maximum for the minimum (T.J. Maxx).

· Difference between “crisis” and “problem”

· Camp is a year-round job

· Focus on different ways to draw people into your program

· How to be completely prepared

· Using your head coach’s personality to put them in best marketing situation

· How to better present myself in the office and relate to my co-workers

The Law of the Bench (Great Teams have Great Depth)

By Liberty University Women’s Head Basketball Coach, Carey Green

Texas A&M Associate Head Coach, Kelly Bond

Presented By Texas A&M Women’s Associate Head Basketball Coach, Kelly Bond
2011 Assistant Coaches Professional Development Symposium

 A great starter alone is simply not enough if a team wants to go to the highest level. A great team without a bench eventually collapses.

Anyone who minimizes the contribution of the bench is self-centered, underestimates what it takes for a team to be a true success and doesn’t understand great teams have great depth. Every human being has equal value, and every player adds value to the team in some way.

I. Today’s Bench – Tomorrow’s Starters

  • Most successful people go through an apprenticeship or a period of seasoning.

II. The Bench makes the starters better

  • The contribution of the bench determines the success of the team
  • The whole of the team is greater than the sum of its parts

III. The Bench is the Majority

  • The majority can’t be neglected and hope to be successful

IV. A Strong Bench gives More Options

V. The Bench usually Performs in Critical Times

  • Build a strong bench today for the crisis tomorrow
  • You don’t need the bench when things are going well; you need it when things aren’t going well.

The Key to making the most of the bench is to continually improve the team by commitment.

  • The stronger the commitment to improve the bench the greater the drive to achieve success.
  • If you can sustain growth and improvement in the midst of success and repeat the process while continually building your bench, then you can create a legacy team.

Kobe Bryant says that Mike Procopio, our Symposium on court skills development instructor, was his eyes and ears during the 2010 NBA Championship win over the Boston Celtics.

Coaches –

Mike Procopio of Attack Athletics is simply one of the best at developing basketball players/winners! Noted as Kobe Bryant’s Eyes and Ears, Mike Procopio is renowned for his work serving as Bryant’s Strategic Game Management Coach in the 2009 and 2010 playoffs. He also served as an assistant coach for the Maine Red Claws of the NBA Development League.

In addition to Kobe Bryant, Mike has worked with players such as Dwayne Wade, Kevin Durant, Devin Harris, Paul Pierce, Rajon Rondo, Tracy McGrady, Gilbert Arenas, Mike Finley, and over 150 other NBA players.

On Friday, April 29th from 2pm – 4pm, Mike and several other ATTACK ATHLETICS consultants will conduct an hour and half on court skills work out with several NBA pre-draft participants. Following, there will be a 30 minute Q&A Session. This will all take place at the ATTACK ATHLETICS Facility located at 2641 West Harrison Street, Chicago, IL 60612-3420.

Take a peek at what you’d be missing if you’re not at this year’s Symposium by clicking – http://www.hoopconsultants.com/

Follow Hoop Consultants on Twitter (www.Twitter.com/HoopConsultants) and Facebook (http://www.facebook.com/thehoopconsultants#!/pages/The-Hoop-Consultants/183215198386153).

For more information, be sure to visit the official Attack Athletics website (www.AttackAthletics.com). Follow Attack Athletics on Twitter (www.Twitter.com/AttackAthletics) and Facebook (http://www.facebook.com/pages/ATTACK-Athletics/217271770715).

Congratulations to ALL Coaches!!


Felicia Hall Allen and Associates congratulates ALL Coaches on their great seasons, and perseverance through 2011 March Madness!

We also want to extend a special congrats to 2011 Assistant Coaches Symposium speakers, Texas A&M’s Kelly Bond and Notre Dame’s Carol Owens on their Final Four berths!



“I knew that I wanted to use this opportunity to get better as an assistant coach no matter what the cost.”

Coach Marlin Chinn

Last spring, when I heard about the 1st annual Assistant Coaches Symposium, I thought to myself, “Wow, I don’t think that this has ever been done before.” At that moment, I instantly knew I wanted to be a part of this event in any capacity.

It sparked my interest even more after seeing the coaches represented on the panel. I knew that I wanted to use this opportunity to get better as an assistant coach no matter what the cost. I was stunned by the quality of topics that were covered for the weekend. It was very well organized and all the speakers were outstanding.

I can’t tell you enough how important it is for all assistant coaches to find a way to attend this event in Chicago.
Along with hearing important topics, you will have tremendous opportunities to network and as my head coach Brenda Frese says, “Develop Relationships”. Networking is one of the most important components in being a successful coach. I am always looking for new ideas and ways to improve myself and become a better coach and person.

I am so blessed each and every day to be able do something I absolutely love. This weekend promises to be a great weekend with many chances to share a ton of information and wisdom.
I am humbled and honored that Felicia thought enough of me to speak on the panel this year. I will do my very best to share what I have learned from other coaches before me.

As assistant coaches, we always talk about getting together and sharing recruiting tips and strategies concerning X’s and O’s. Well, here’s our vehicle.

Don’t be in the gym this July while everyone is talking about this career changing event and you have missed out!!

I will see you in Chicago April 29th!! Come get better!!

Marlin Chinn

Coach Marlin Chinn is an Assistant Coach at the University of Maryland. Connect with Coach Chinn at www.marylandwomensbasketball.com, www.CoachChinn.com and through Twitter: www.twitter.com/CoachChinn.